Developed alongside my work at Standley, this project was an opportunity to build a complete brand system from the ground up. Although Uricator never reached market launch, the identity, visual system, and product storytelling reflect the standard I bring to early-stage ventures.

Uricator is a consumer health concept designed to let people track their urinary pH easily at home. The device sits discreetly in the toilet bowl and releases a fresh pH indicator with each flush, allowing simple, consistent tracking without changing daily routines.

My responsibility covered the full brand identity, naming, logo, packaging, and a cohesive visual system built around soft forms and a calming palette to make the product approachable while maintaining trust and clarity. I also developed the investor pitch deck, which played a key role in securing early funding.