Developed alongside my work at Standley, this project was an opportunity to create a full brand system from the ground up. Though Uricator did not reach market launch, the design storytelling and brand system reflect the standard I bring to early-stage ventures.

Uricator is a specialist medical device designed to monitor urinary health. Installed directly into the toilet, it released a fresh pH indicator with each flush, allowing discreet, consistent observation without disrupting daily routines.

My main responsibility was the brand identity, naming, logo, packaging, and a cohesive visual system built around soft forms and a calming palette to make the product approachable and appealing, while retaining clinical credibility. I also created the investor pitch deck, which played a key role in securing early funding.