13 NOBLE is a conceptual luxury fragrance brand developed as a portfolio case study to explore high-end branding, packaging, and art direction. The project combines mythography-inspired storytelling with refined visual systems, creating a collection that feels steeped in history yet contemporary in execution.

The scope included brand naming, visual identity, packaging design for three distinct editions, and a series of campaign visuals blending photorealistic product renders with original fine-art compositions. Every element, from the gold-foil typography to the atmospheric colour palette, was crafted to position 13 NOBLE as a prestige fragrance house with a rich, enigmatic narrative.

This work showcases a complete branding process from concept to polished presentation, reflecting both creative vision and meticulous execution.